10 Creative Tips for a Real Estate Flyer

Real Estate flyer

Whether you are renting or selling your home, an attractive, informational real estate flyer will save you time and money. They are easy to make and should provide all the information necessary for a perspective renter or buyer. Sometimes it is hard for the seller to know what to include in a flyer, but if you hit the main selling points of the home, you cannot go wrong.

Features and Facts

 

The real estate flyer should include a features section that describes the special features a perspective buyer or renter would be interested in, such as:

 

The amount of acreage the house sits on

 

Number of rooms and specifics such as 3 bedrooms (12′ X 14″), 2 ½ baths

 

Living space (square feet)

 

The average yearly or monthly utility costs

 

Asking price and yearly taxes

 

The foundation of the house (poured or cinder block)

 

Closet space – how many and are they walk-ins

 

Eat-in kitchen and dining room

 

Carpeting or hardwood floors

 

The year the house was built

 

The type of windows, double or triple pane, east to clean

 

The age of the roof and what type of roof (fiberglass shingles)

 

Central heating and air conditioning – age is of both

 

List of appliances that stay with the home

 

City water and sewer

 

Deck or patio

 

Garden area

 

Special Feature

 

Most people design or add-on to their homes to give it a special comfort just for them, but this can also be an added selling point. Before we sold our home, we remodeled the kitchen, adding floor to ceiling pantries. This was a special feature that older homes do not have and was a special feature that helped in selling our home.

 

Hot tub or Jacuzzi

 

Walk-in closets with space saving shelving

 

Industrial strength garbage disposal

 

Security System

 

Vaulted ceilings

 

Fireplaces – type, gas or wood, made with stone or tile

 

Energy efficient furnace

 

Italian tile floors

 

Crystal Chandeliers

 

10 Tips for a Creative Real Estate Flyer

 

  1. Real estate flyers can be located in a specially designed weatherproof box next to your ‘For Rent’ or ‘For Sale’ sign or you can post them in public areas such as grocery stores, shopping malls, or laundry mats.

 

  1. If posting real estate flyers in public places, be sure to add pull-off tabs at the bottom with your name, address, telephone number, and email address.

 

  1. If posting a real estate flyer in public places, add a map the shows where your house is located.

 

  1. Add a color print of the outside of the house, plus one or two rooms from within.

 

  1. Use bold print to define special features.

 

  1. Offset features and facts with outlined columns and rows.

 

  1. Avoid flowery boarders and stick to a more business look on your flyer.

 

  1. I feel including floor plans of the house in a flyer should not be done. It may help sell or rent your home, but it also provides burglars a layout of your home.

 

  1. Include all school names and districts, and child and adult day cares in the area.

 

  1. List ALL appliances include with the house.

 

When creating your real estate flyer, keep it simple and professional looking, list the homes basic features and facts, include the special features that will help sell your home, and include at least one recent photo of the outside of the house.

 

Source: Major Realty

Evaluating Real Estate Offers: Is it a Lowball Deal?

Real Estate offers

Your house has been listed on the market. You listed your house yourself instead of going with a realtor. You did your homework though. Each realtor you interviewed gave you a CMA. A CMA is a comparative market analysis. That means the realtor researched houses in the past six months that was similar to your house and found the price the houses sold for. In this market it is not uncommon for realtors to give you a comparative of what houses are LISTED for. Ask the realtor which they have done on your market analysis. If you want reasonable offers list your house for a reasonable price. As a general rule of thumb it needs to be around what the houses have sold for in your area. I suggest listing the house for at least 5%-15% more than what the other houses sold for because people always lowball and you will have room to work with them. If you owe money on your house this might cause a problem. You have to get what is owed out of your house or talk to the bank about a short sale.

Now that your house is listed you have offers coming in. The first offer you get comes to you only a couple of weeks after listing the house. If you get an offer that quick chances are good your house will sell and it will sell for close to what you are asking. Quick offers that aren’t far fetched mean you have listed your house at an appropriate price and it will sell if you hold out. Remember all offers are negotiable. You have to play their games if you want to get out of your house.

 

An offer for 35% less than what you are asking, you pay closing costs for the buyer and you fix all kinds of things in your home is given to you. What should you do? If you overpriced your house you may be able to get away with taking the offer. Should you take the offer though? The answer is no. This is a lowball offer from someone trying to see what they can get or from someone who can’t really afford your house but likes it. Either way you need to look out for yourself as well. If you want to entertain this offer you may want to counter offer. The best thing to do is find out their situation. Do they have to have you pay for their closing costs? How much can they really afford? A counter offer to this just to start out would be full price and you pay closing costs up to a certain amount. They say no and don’t want to continue negotiations. As I said, this is actually a good thing for you because they probably couldn’t afford your house anyway.

 

Lucky for you other offers come in. You will be able to easily evaluate offers if you list your house. A serious offer is usually full price to 10% less than what you are asking. A lowball and not serious offer is anyone looking for the house to be fixed or improved to their standards and/or 20% less money than what you are asking. Fixed houses and improvements in this market are unrealistic. Most houses are foreclosures with everything missing or beat up so don’t agree to fix anything unless it is a full price offer and the fix won’t cost much.

 

In this market you will get all kinds of offers because it has turned into a buyer’s market. Buyers know they will be getting good deals because there are so many houses in foreclosure so they don’t have to haggle to get what they want. If you don’t have to sell your house you may want to wait a couple years for the foreclosures to go away and the economy to improve.